Google Analytics Setup

Before I start to market mrjohan.com I will set up Google Analytics. I want to see:

• how many visitors I have on my site
• how they find my site, direct traffic, referal sites, search engines...
• witch pages they visit on my site
• from what countries/city they are from
• how different marketing campaignes attract visitors
• and a lot more.

Here is a short video how to set up Google Analytics for your site,

By following this video you can set up Google Analytics for any site pasting in the tracking code before the closing </BODY> tag.

I used Google Sites to make Mr Johans' webpage and the steps are sligthly different in step 3, "Put the tracking code on your website". If you use Google Sites you link your site to Google Analytics this way:

1. Log in to your Google Sites Account and choose Manage Site from the More actions drop down meny.

2. Choose General from Site settings.

3. Check the checkbox Enable Google Analytics for this site. Paste in your Analytics Web Property ID in the textbox below and click Save changes.

You find your Analytics Web Property ID on the first page after logging in to your Google Analytics account. It should be something like this: UA- XXXX-1

You can test if your tracking works in the same way as shown in the video. The tracking should start to work in 24 hours.

In the meantime you can go to Google Conversion University and have a look at the video tutorials. Lot of information here but you can always come back to review. This is a site worth bookmarking!

Another great site is Google Analytics Channel on YouTube. Bookmark this page too. 

Now we have a site where we can start to track visitors. We are ready to start testing search engine optimization and different ways to market our site. And most important, we can see how our marketings efforts attract visitors and follow their behaviour with Analytics.